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KOBACO KAI sees promising increase in fourth-quarter results

4분기 광고시장 꿈틀 - KOBACO KAI 108.6… 의류 신발 미용업종 강세


The Korea Broadcast Advertising Corporation (KOBACO) has predicted that the overall Korea Advertising Index (KAI) will continue its rising trend in the fourth quarter at 108.6.


The KAI is conducted monthly by KOBACO in order to speculate on the fluctuation of the advertising market in advance.


Looking at the media breakdown, broadcast television channels are expected to see an index of 100.2, cable TV 100.2, general broadcasting channels 100.4, radio 94.9, newspaper 98.0 and online-mobile 112.2. An index of above 100 indicates that expectations are high for an improvement for the advertising industry.


According to KOBACO’s data, clothing and shoes (136.8), beauty supplies and beauty services (130.8) are expected to strengthen their marketing.

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